Many home improvement companies have been slow to make any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers of doors and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market is evolving though, mainly due to quantum leaps in technology, composite door manufacturing as a prime example.

Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice he that when faced by using a choice of a new family saloon or an innovative new Rolls Royce for inside same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups we was delighted to answer the call for a real estate improvement company in Devon that has for several years been retailing UPVC doors and windows. They were interested in selling composite doors given that the demand for them amongst local residents was growing quickly.
The principal basis for this was appropriate that the big boys in the homeimprovements industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.

The first problem was the associated with switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of rivalry were offering. Moving to the fast growing composite doors market seemed a good move but the cost of outfitting a showroom was high. So the first thing we did would have been to get onto Google, find out who the players were in composite door manufacturing and supply and then back up for sale to the test.

Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There appeared to be little difference between the door manufacturers here as each one of those approached had many years knowledge in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to cover that with enhancing British Standards into the composite manufacturing industry, the manufacturing processes were extremely similar.

Where some companies fell down though was when we asked them the actual were going to achieve to help us to sell their products. The lack of selling support, knowledge and training was truly shameful, indicative of the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus overall investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shine. The ones that we chose as suppliers were easily recognisable as companies that placed heavy concentrate on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.

The simple test we put were see which door manufacturers would assist us to stock a showroom with sample products, provide reason for sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that might cost several thousand pounds to outfit a new showroom and get initial customers, when had been going to be ordering from gonna do it . suppliers for years, so why whenever they not share in the start-up cost?

There were some companies that were willing to help, either by proving a ‘credit’ on the cost of product samples or by simply proving samples associated with charge. Two companies totally outshined you need to engage and my Devon-based door supplier has signed up with both of them:

Door-Stop International, tipped by many to get to be the market leader in one’s destiny had obviously done their homework and also cutting-edge technology such the own-brand website which retailers can use for in-home demonstrations also as promoting tool. This website has a design feature that allows potential purchasers to select the style, colour and furnishings for their ideal door and many of the shows the finished design and price instantly, even including net ordering unit.

Nick’s Building Supply

11100 Broadway, Crown Point, IN 46307, USA

(219) 663-2279

https://goo.gl/maps/aKU8vYqor4K2

Interior Doors – Give Property a Touch of Class

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